Solbridge International School of Business professor delivered the lecture on international marketing for VSUES Institute of International Business and Marketing students.

The lecture of professor Venter was held on December 11 in the range of presentation of Solbridge International School of Business educational programs. School representatives visited VSUES in June of 2008 to promote cooperation and implementation of joint bachelor and master programs for economical majors students. Professor Venter and Oksana Hegai, regional coordinator of ROK Woosong University International Department told about opportunities of studying at one of the world’s most prestigious business school.

Solbridge International School of Business was founded by Woosong University. Students of 14 countries study there. Faculty is also multinational and includes lecturers from USA, Canada, India, China and Iran. Professor Venter is from South Africa. He has never been to Russia before but he is familiar with our country culture and traditions.

As it became clear in the course of the lecture, the knowledge of different countries cultures is necessary for successfully international business.

- Sales promotion strategies used by one country can fail in another, - professor explained. – That is why one should study history and geography of the country and understand character of the people living there before developing new market.

- Ideas are of the greatest value today, - professor emphasized, – as well as experience of doing international business. Who knows what country you will have to do your business in. You can establish ties with different countries representatives at our.